Nutrition and Lifestyle Coaching

Stop Dieting. Start Living. Coaching for the Real World.

Imagine how much you could transform your health in 12 months if you invested as little as 10 minutes every day.

What would it feel like to be in control of your body, your health, and your weight?

What if you could learn how to look and feel great without the stress and restriction of a diet?

Do you want the satisfaction of understanding just how your body works and what it needs to thrive?

With nutrition coaching at Optimize Fitness & Performance, that’s what you’ll learn. And you’ll work with your own coach every step of the way.

We are going to empower you to make lasting changes in your health. We’re going to do it together – one day at a time. And we’re going to do it the right way.

Take charge of your health.

Real results and expert coaching based on science and the psychology of behavior change, not fads or quick-fix diets.

Our coaching methods are based on research done by expert coaches and scientists. Methods backed by real science, thousands of clients, and countless hours of coaching. You’ll learn how to change your behaviors one day, and one habit, at a time. You’ll master your body and your mind with small daily practices.

No funky cleanses or detoxes. No quick fixes. No calorie counting. And definitely no cookie cutter meal plans, guilt trips, or expensive supplements required.

We’ll teach you healthy eating principles that work with any diet and any body. These nutritional principles work for 99% of people – and without the hassle of calorie counting.

Best of all, you’ll work with your own personal nutrition coach each day. A coach that is willing to meet you where you’re at – whether you’re a beginner or an expert. Your own coach that is patient, understanding, and professional. And we make it easy to get started. After all, we’re in this together for the next year.

Now, this program isn’t for everybody. It’s not for people that want the fast fix or a silver bullet. But if you want lasting results, then this is for you.

Guaranteed Results

Give us 12 months of your best effort.
We’ll guarantee your results

Expert Coaching

Patient and non-judgmental.
We’ll help you make the best decisions for yourself.

Habit-Based Coaching

Learn how to eat well consistently and guilt-free

If you’re willing to invest as little as 10 minutes a day into your health and wellness for the next 12 months, then your results are guaranteed.

(No really, we’ll refund your money if you complete 12 months of coaching and aren’t a leaner, healthier, and happier person. All of it. And we even offer prizes for those who truly transform and thrive.)

If you’re not convinced, think about all of the diets that you’ve tried. Some of them even worked! But not forever.

The problem with diets is that you don’t learn or practice how to live in the real world. Diets are a band-aid, not a long-term solution. They’re hard to stick with and they make it difficult to enjoy time with your friends and family without worrying about food.

It’s time for a better approach to fat loss – let us help you learn just one habit at a time.

Think about it. How much would you accomplish if you changed just one thing at a time, every two weeks, for 12 months? What would learning 26 new healthy habits and skills do for your health and well-being?

We know that this is the best way to transform your health and to achieve the fit lifestyle that you desire.

Try something new. Commit to yourself for a full year, every day.

In return, your coach will commit to guiding you as you become the healthiest, most fit, and best version of yourself.

We want to empower you to be the expert on your own body. Here’s how we’ll help you do it:

You’ll start with understanding how. How to feel more confident about your health and your body. How to break away from food guilt. Then you’ll discover how to change behaviors and how to make new habits stick. You’ll begin to break the cycle of nutrition sabotage.

You’ll start by re-connecting with your own body. Your sense of hunger and fullness. Eating slowly and eating to truly enjoy your food. (Trust us, it’s a lot more fun than nitpicking over calories).

After you’ve covered the how and mastered those critical skills, then we’ll dig into the what. The what are the nutritional principles that work for 99% of people. Simple habits that you can follow at any meal, at any social event, and at any restaurant.

A few sample habits that you’ll learn include: eating healthy fats, eating a portion of lean protein, eating the right carbs at the right times, and choosing to enjoy a variety of colorful vegetables at each meal.

  Here’s how we’ll help you transform your nutrition

  • Daily lessons and nutrition practice that will teach you how to become fit, lean, and healthy for life
  • Personalized feedback, accountability, and guidance from an expert nutrition coach whenever you need it
  • Access to a private Facebook group with a community that will welcome you and help you to succeed with healthy recipes, fitness tips, and more
  • Monthly grocery store tours to show you how to shop healthy without spending a fortune
  • Biweekly video chats for live Q&A with your coach
  • Advice on mindset in order to achieve freedom from diets and food-guilt
  • Guaranteed results – you’ll transform your health after 12 months, or it’s on us.

Sign Up in the Form Below

Achieve Your Goals. Get a Coach Today.

Space is limited in this one year transformation course. We’re committed to getting you the best results possible and only take on a small number of clients in order to ensure your success.

Payment Options
  • For 12 Months of daily coaching, lessons, and accountability, you’ll only pay $149 per month.
  • For current and former members of Optimize Fitness & Performance, it’s only $99 per month.

Special Offer: Get two FREE months when you pay in full for the year

  • $1,499 for 12 months of expert coaching (save $298)
  • $999 for 12 months of expert coaching (save $198), current and former members only

Results are 100% guaranteed. We’ll pick up the tab if you’re not a healthier, happier, and more fit person after 12 months. We even offer prizes to the top transformations.

Meet Your Coach - Devin Gray

Meet Your Coach - Devin Gray

Personal Trainer and Nutrition Coach

NSCA-CSCS, FMSC, Pn1 Certified
B.S. in Exercise Science – Texas A&M University, Cum Laude

I’m Devin Gray, CSCS. I’m an award-winning personal trainer and the owner of Optimize Fitness & Performance in Franklin, MA. My passion is helping people to look good and feel great through patient coaching that combines my expertise with a love of exercise.

My clients love that I’m a huge geek when it comes to health and fitness, with a degree from Texas A&M University and multiple top certifications. I completed Precision Nutrition’s Level 1 coaching certification and am enrolled in their one-year Level 2 coaching mentorship. I can’t wait to help you become the strong, healthy, and confident person that you want to be.

Do you have questions about Nutrition Coaching? Would you like to talk and learn if it’s the right fit for you?