Optimize Fitness & Performance

Look good. Feel Great. Perform Better.

Master your body and become healthier with
elite personal training and experienced coaching.

We work with anybody who wants to get stronger and is willing to do the work. Beginners welcome.

Optimize Fitness & Performance

Look good. Feel Great. Perform Better.

Master your body and become healthier with elite personal training and experienced coaching.

We work with anybody who wants to get stronger and is willing to do the work. Beginners welcome.

As Listed On

As Listed On

COVID-19 UPDATE

Optimize Fitness & Performance re-opened on June, 22nd.

We are going above and beyond to keep our members safe.

So far, we’ve completed 700+ personal training sessions since June with zero infections, quarantines, or positive members.

Here are just a few of our procedures:

  • Masks are mandatory for all sessions and may not be removed.
  • All sessions are scheduled online and in advance.
  • There is a 15 minute buffer between all sessions.
  • No more than 3 members per session.
  • With 3 members per session, all members are socially distanced to at least 6′, and often 10’+.
    With 2 members in the gym, they are ~20-30′ for most of the session.
  • Each member has an individual training space and there is no sharing of equipment.
  • Fresh air is constantly cycling through the gym in a cross-breeze. We’re an “indoor-outdoor” gym with plenty of ventilation and we use a CO monitor to measure air quality.

Read our full COVID-19 gym policies here:
http://www.optimizefp.com/covid-gym-policies/

Ready to Get Strong Again?

The best way to get started is to schedule a free, 15-minute phone call with Coach Devin.

Click Here to get started.

Why Choose Us

Why Train At Optimize Fitness & Performance?

Here’s What Makes Us Different

Have Fun & Make Friends

Our gym is welcoming and laid back. We work out hard (and smart), but you won’t find any yelling, screaming, or “hardcore” workouts here.

Best Value

You’ll pay 1/2 the rate of a private personal trainer, and get better results.

Other trainers are $80-100 per hour and have less experience and education than our coaches.

Achieve Your Goals & Stay Accountable

Your coach will help you stay on-track every step of the way.

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Get Stronger

Discover what your body can really do.

Tap into your inner bad-ass by training like an athlete – no matter your age, injury status, or current fitness level

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Get Customized Instruction

You’ll receive an in-depth assessment, individualized workouts, and personal training from our experienced coaches.
 

Be Healthy

You’ll become stronger, more flexible, and more fit. Many of our clients reduce the amount of medications they’re taking.

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100% Tailored to You

Your training program is 100% customized.

Every single exercise has a purpose and is included based on your goals, abilities, and preferences.

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Get Stronger

Discover what your body can really do.

Tap into your inner bad-ass by training like an athlete – no matter your age, injury status, or current fitness level.

Our clients feel the strongest they’ve ever been. You can, too.

 

Best Value

You’ll pay 1/2 the rate of a private personal trainer, and get better results. Our rate is as low as $25 per session.

We only coach semi-private – where 1 coach works with up to 4 clients, all on individual programs.

Compare this to 1-on-1 trainers, who are $80-100 per hour with less experience and less education

Get Started Today

Book a free phone consultation with Coach Devin and see if Optimize Fitness & Performance is the right fit for you!

Personal Training Services

 Expert coaching is what it’s all about.

We have five options to help you get fit:

  • In-Person Training in Franklin, MA
  • Youth Sports Performance in Franklin, MA
  • Online Personal Training – work with Coach Devin from anywhere in the world!
  • Nutrition Coaching
  • One-Time Technique Coaching & Consultations

In-Person Training

Pictured: Women’s Powerlifting Team at the
USAPL New England Open, January, 2020

Become your strongest self with 100% customized personal training

Work with Coach Devin at his private gym in Franklin, MA.

Perfect for:

  • Beginners – Learning to strength train at any age
  • Injury Post-Rehabilitation – Returning to exercise and the gym after an injury
  • Youth Sports Performance – Making athletes stronger, faster, and less likely to be injured
  • Accountability and motivation – Reach your goals with regularly scheduled training sessions with Coach Devin
  • Technique Coaching

Expert Coaching Delivered Anywhere in the World

Can’t make it to Franklin, MA? We’ll bring the results to you.

Get a 100% customized training plan delivered straight to your phone with our members-only training app.

Ideal for fitness buffs who want the guidance of an experienced coach, but don’t need consistent in-person sessions.

Whether you have a home-gym, a handful of weights, or a full gym membership –
let us help you make the most of your workout time.

Learn more about online coaching.

Online Personal Training

Online Personal Training

Expert Coaching Delivered Anywhere in the World

Can’t make it to Franklin, MA? We’ll bring the results to you.

Get a 100% customized training plan delivered straight to your phone with our members-only training app.

Ideal for fitness buffs who want the guidance of an experienced coach, but don’t need consistent in-person sessions.

Whether you have a home-gym, a handful of weights, or a full gym membership –
let us help you make the most of your workout time.

Learn more about online coaching.

Expert Coaching Delivered Anywhere in the World

Can’t make it to Franklin, MA? We’ll bring the results to you.

Get a 100% customized training plan delivered straight to your phone with our members-only training app.

Ideal for fitness buffs who want the guidance of an experienced coach, but don’t need consistent in-person sessions.

Whether you have a home-gym, a handful of weights, or a full gym membership –
let us help you make the most of your workout time.

Learn more about online coaching.

Youth Sports Performance

Online Personal Training

Expert Coaching Delivered Anywhere in the World

Can’t make it to Franklin, MA? We’ll bring the results to you.

Get a 100% customized training plan delivered straight to your phone with our members-only training app.

Ideal for fitness buffs who want the guidance of an experienced coach, but don’t need consistent in-person sessions.

Whether you have a home-gym, a handful of weights, or a full gym membership –
let us help you make the most of your workout time.

Learn more about online coaching.

Nutrition Coaching

Learn the habits that will keep you in shape for life

Tired of the same-old, same-old diet cycle?

Sick of restrictive diets and pushy supplements?

So are we. Our motto is simple – “If you can’t do it forever, don’t bother.”

Our coaching focuses on lifelong results, not quick fixes. For us, habits reign supreme.

You’ll eat real food while losing fat and gaining lean muscle mass.

Best of all, you’ll develop a healthier relationship with both your body and your eating.

Step-by-step, with a coach to guide you.

Learn more about nutrition coaching.

Experienced in:

  • Weight Loss & Fat Loss
  • Weight Gain & Muscle Gain
  • Body Recomposition
  • Healthy Habits & Mindful Eating

One-Time Consultations & Technique Coaching

Meet Coach Devin Gray, CSCS for a 1-on-1 Coaching Session

Struggling with your squat?

Keep hurting your back on deadlifts?

Plateaued on bench?

Need to learn new exercises to accommodate for an injury?

I’d like to help you get stronger in just 1-2 hours.

Helping experienced lifters is one of my favorite things. Often, it just takes one session with me to save you from months of struggling on your own.

I’ve helped many lifters break depth for the first time, eliminate joint pain, and even double their strength. In just one session. (Yes, double. Several times.)

It’s all about careful technique coaching and honestly, teaching you to use your abs correctly.

You’ll receive filming, same-day coaching, program recommendations, exercise suggestions, and a report with all of my advice.

Plus, you can follow up with me afterwards for ongoing support.

Click here to learn more and reserve your one-time coaching session.

Meet Your Coach

Devin Gray, CSCS

Owner & Head Coach

Hey, I'm Devin.

I want to help you get into great shape. More importantly, I want to help you get better at doing whatever it is you love to do most.

If you want to look your best, then strength training will transform your body. It'll give you more confidence, tone your muscles, and help you lose a few sizes.

If it's getting healthier for your family, then getting stronger is the best way to resist aging. You'll feel younger, move better, and have more energy after just a few weeks of coaching.

If you want to be a better athlete, then getting stronger can help you make the most of it. You'll be more resilient to injury, play harder, and reach your potential.

And if you just want to get in better shape, but have concerns about getting hurt or re-injuring yourself - trust me, I know how you feel.

I injured my right hip and my lower back. It fundamentally changed my coaching. It gave me an appreciation for having a strong core, perfect technique, and patience.

And that's what I'll teach you in my gym - how to work out smart AND see great results.

You'll reach your goals.
You'll become stronger than ever.
And you'll do it with cutting edge techniques.

Education & Accolades

  • B.S. in Exercise Physiology, Cum Laude - Texas A&M University, 2011
  • Certified Strength & Conditioning Specialist (NSCA-CSCS)
  • Functional Movement Screen Certified (FMS-1)
  • Precision Nutrition Certified Coach (Pn1)
  • Certified Pre-Natal and Post-Natal Fitness Coach (Girls Gone Strong)
  • TRX Certified

Career Highlights

  • Worked as the Cast Trainer for Fox's X-Men film, "The New Mutants" (2020).
  • Worked with actors Maisie Williams (Game of Thrones), Anya Taylor-Joy (Split, The VVitch), Charlie Heaton (Stranger Things), Alice Braga (Queen of the South), Henry Zaga (13 Reasons Why), and Blu Hunt.
  • Successfully coached 5 women, ages 43 through 73, through a Master's USA Powerlifting (USAPL) to receive 5 medals (2020)
  • Awarded Thumbtack.com's "Best of" for Personal Training for 2015 & 2016
  • 10 years of experience in personal training & fitness instruction

Official Cast Trainer
"New Mutants", 2020

Client Testimonials

Get Started for Free

Book your free 15-minute phone consultation with Coach Devin today