Optimize Fitness & Performance
33 Forge Hill Road, #1, Franklin, MA 02038 – 508-507-9008 – [email protected]
Our Story – Different from Day 1
Optimize Fitness & Performance opened in September, 2014 with one major goal – to deliver the best personal training experience in Franklin, MA.
I’m Devin Gray, the founder, and I’ll be honest – I didn’t like what I’d experienced working, or working out in, other personal training gyms in the area.
I felt the clients at other gyms paid too much for personal training.
I saw too many trainers whom weren’t nationally certified or didn’t bother to properly assess their clients.
I saw too many avoidable injuries caused by trainers who were more focused on being trendy than on getting results.
I saw too many clients being pushed too hard, too soon.
So, Optimize Fitness & Performance was designed to be the polar opposite of those experiences.
Most of all – we focus on coaching people. Because after all, “You coach people, you train a dog.”
We’ve spent countless hours studying the science of coaching – the scientific principles of exercise, the psychology of behavior change, the art of communication, and we’ve invested in yearlong mentorships with some of the industry’s top coaches. All for our clients’ benefit.
Work with us, and you’ll instantly be on our team. We’re in it together, and our only goal is to help you succeed.
It’s nothing like what you’ve seen on TV. No screaming. No impossible workouts. No complicated meal plans.
You’ll receive step-by-step guidance from Point A (where you’re at today, no matter where that is) to Point B (your ultimate fitness goal).
Meet Devin Gray, CSCS
Head Coach, Founder
FMSC (Functional Movement Screen Certified)
Pn1 (Precision Nutrition, Level 1 Nutrition Coach)
B.S. in Kinesiology – Motor Behavior, Cum Laude
Texas A&M University
Proud Fightin’ Texas Aggie
Devin has previously worked as the Director of Personal Training at an upscale health club and as the Post-Rehabilitation Specialist at a private personal training studio.
He competed as a wrestler and sprinter at Tri-County RVTHS in Franklin, MA and has also competed in submission grappling tournaments.
He enjoys using his knowledge to help people in similar situations to train hard and see great results, despite their limitations or injury history.
Devin is highly active in the Franklin’s small business community. He is a member of the Franklin Downtown Membership and encourages everybody to support their local businesses through membership with the #shopFranklin community.